When Procter & Gamble Introduced Crest Toothpaste, the First Fluoride

question 59

Multiple Choice

When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubble gum flavour. Sometime later, the same basic formula was given a fresh, minty flavour to appeal to adults. What is this marketing strategy called?

• A)product extrapolation
• B)product sampling
• C)product differentiation
• D)usage segmentation