By Terry Is a Company That Caters to the Very

question 14

Multiple Choice

By Terry is a company that caters to the very affluent consumer who desires complete personalization. This Paris-based boutique will use your DNA and planetary alignment to customize your very own lipstick. The lipstick is designed and created solely for you. But it will cost you US$1,200. This is an extreme example of:

• A)ultra-customization
• B)product extrapolation
• C)product sampling
• D)usage segmentation

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Definitions:

Coyote

A medium-sized canine native to North America known for its adaptability and cunning.

Green Card

An identification card allowing a non-U.S. citizen to live and work permanently in the United States.

Human Capital

Human capital refers to the economic value of a worker's experience and skills, including education, training, intelligence, and health.

Accumulated Knowledge

The total body of information and understanding a person or society has gathered over time.