Some Timex Wristwatches Can Be Purchased for Less Than $30;

question 121

Multiple Choice

Some Timex wristwatches can be purchased for less than $30; some Rolex wristwatches carry a price tag of several thousand dollars. In general, consumers view Timex watches as being dependable, relatively accurate, and inexpensive. The Rolex brand tends to be perceived as an expensive status symbol. Timex watches can be purchased in drug stores, discount stores, and department stores in all sizes of Communities. Rolex watches are distributed more selectively, and are often available only in fine jewellery stores or specialty shops. By using distinctly different pricing And distribution strategies, the marketers of Timex and Rolex watches have attempted to:

• A)use a product differentiation strategy.
• B)compete for the same segment.
• C)develop similar products.
• D)build customer loyalty through direct competition.

---

Definitions:

Structured Entity

A specially designed entity created to fulfill specific business needs or purposes, often used in financial engineering or for investment purposes.

Control

The power to direct the financial and operating policies of an entity with an aim to gain economic benefits from its activities.

PSAB Standards

The Public Sector Accounting Board (PSAB) standards are guidelines for financial accounting and reporting in the public sector in Canada.

Canadian Governmental Reporting Standards

Standards and guidelines for financial reporting specifically designed for the public sector in Canada.