One Bank Determined Through Detailed Segmentation Analysis That Certain Customers

question 80

Multiple Choice

One bank determined through detailed segmentation analysis that certain customers were clearly less profitable, or even unprofitable, to serve compared with others. They started to charge a fee to those high-cost, low-profit customers if they used a teller at a branch or if they phoned a call centre for customer assistance. Many of these
Customers, upon finding charges of $2 per contact, decided to leave the bank, which is exactly what the bank intended. It could be said that the bank used ________ Customers.

• A)de-servicing of
• B)de-segmentation of
• C)de-selection of
• D)segmentation of

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Definitions:

Cerebral Cortex

The outer layer of the brain involved in higher-level brain functions such as thought, memory, and decision-making.

Evolutionary Psychology

A theoretical approach in psychology that explores how evolutionary principles, such as natural selection, shape human behavior and mental processes.

Reproductive Success

The passing of genes onto the next generation in a way that they can also pass those genes to a subsequent generation.

Mate Selection

The process by which individuals choose a partner with whom they want to form a reproductive alliance or relationship.