After Launching a Brand New, High-End Road Bicycle to a Specific

question 85

Multiple Choice

After launching a brand new, high-end road bicycle to a specific segment interested in road races and triathlons, the company needs to determine whether they properly segmented their market. Which of the below results is likely indicative of success?

• A)increase in customer inquiries, but no purchases.
• B)increased sales and profitability.
• C)increased confusion from prospective buyers.
• D)increase in competition.

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Definitions:

Stimulus Set Point

The threshold at which a stimulus is strong enough to elicit a response or reaction.

Just Noticeable Difference

The minimum difference in stimulation that a person can detect 50% of the time, a concept also known as the threshold of sensation.

Absolute Threshold

The minimum intensity of stimulation that must be achieved in order for a stimulus to be detected 50% of the time.

Taste Cells

Specialized sensory cells located on the taste buds of the tongue, responsible for perceiving different flavors such as sweet, salty, bitter, and sour.