When Harold Hansen Was Marketing Manager at Creative Concepts Manufacturing

question 84

Multiple Choice

When Harold Hansen was marketing manager at Creative Concepts Manufacturing Company, he estimated the company would sell a total of 500,000 of their new sandstone coasters decorated with Native American petroglyphs the first year on the market although the company had never before produced a product like that. What is this type of estimate called?

• A)a Delphi forecast
• B)a buildup forecast
• C)a lost-horse forecast
• D)a direct forecast

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