A New Local Coffee Shop Has Noticed That in Town

question 17

Multiple Choice

A new local coffee shop has noticed that in town there is a Tim Horton's, McDonald's, and Starbucks all competing for individual's daily coffee purchase. They conduct a survey of area residents who enter each one of these stores and learn that 85% desire an organic, fair-trade option. As the local coffee shop is just initiating the segmentation and targeting process, what has the local coffee shop just completed?

• A)Recognized a need.
• B)Formed prospective buyers into groups.
• C)Estimated size of the overall market.
• D)Created product groupings.

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Definitions:

Peak BAC

The highest concentration of alcohol in the bloodstream, referred to as Blood Alcohol Concentration, after consuming alcohol.

BAC Levels

Blood Alcohol Concentration levels, which measure the amount of alcohol in a person's bloodstream.

Impaired Judgment

A reduction in the ability to make considered decisions or judgments, which can be caused by various factors including substance abuse or mental health disorders.

High-Risk Drinking

Alcohol consumption patterns that significantly increase the risk of physical or psychological harm.