At a Hallmark Store You Can Find Several Different Product

question 147

Multiple Choice

At a Hallmark store you can find several different product lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all cards made by Hallmark for sale in its stores and intended to appeal to different target markets. The Shoebox line sells for $0.99, which is a significantly lower price than some of the other Hallmark brands. The Shoebox line is designed to appeal to people on limited budgets. This is an example of ________segmentation.

• A)behaviour
• B)psychographic
• C)demographic
• D)buying situation

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Definitions:

Somatogenic Approach

A perspective in psychology that emphasizes the physical causes of mental disorders, often focusing on genetics, brain structure, and biochemistry.

Positive Psychologist

A professional who studies and promotes the aspects of human behavior that contribute to well-being and happiness.

Coping Skills

Strategies and tactics utilized by individuals to deal with stress, challenges, or adversity in healthy and effective ways.

Biological Cause

An underlying physiological reason for a condition or disease, such as genetics or pathogen presence.