Coca-Cola Has Adopted a Short-Message Communication Tool, Similar to Twitter

question 64

Multiple Choice

Coca-Cola has adopted a short-message communication tool, similar to Twitter that is more prominent in South East Asia, to disseminate and market their soft-drink products. All of the following are likely reasons that Coca-Cola is using this local communication tool, except

• A)Twitter is not well adopted in South East Asia
• B)the local communication tool has more followers
• C)more local soft drink brands use this communication tool
• D)the local communication tool has a small, but loyal following

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Definitions:

Thomas Szasz

A psychiatrist known for his criticisms of psychiatry and the concept of mental illness.

Medical Model

A framework for explaining illness and disability in purely biological terms and focusing on diagnosis, treatment, and cure.

Medical Model

A framework for understanding diseases and disorders focusing on biological factors and excluding psychological, environmental, and social influences.

Etiology

The apparent causation and developmental history of an illness.