Examlex
Nike recently debuted King James XVII shoes (Lebron James) with a price tag of $200. The shoes arrived at shoe stores in a metallic silver briefcase instead of a shoebox. Nike is targeting a market it identifies as "keepers," people who buy the Shoes, keep them under their bed, and when friends come over, show them the shoes. Selling to the market segment called "keepers" probably means that Nike is using which of the following types of customer characteristic variables to segment this market?
UN General Assembly
A principal organ of the United Nations, comprising all member states, that deliberates on global issues and makes decisions on matters such as peace and security.
Formal Votes
Officially recorded votes typically taken in structured settings like legislative bodies, meetings, or elections to make decisions.
American Foreign Policy
The strategies and decisions made by the United States government regarding its relations and interactions with other countries and international entities.
The President
The President is the head of state and government in a republican system, responsible for executing the laws and leading the executive branch of the government.
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