The Headline of the Ad for the Sleep Number Bed

question 189

Multiple Choice

The headline of the ad for the Sleep Number bed by Select Comfort read, "5 Reasons Why You'll Sleep Better on a Sleep Number Bed." From this information, you know that Select Comfort uses________ segmentation.

• A)socioeconomic
• B)psychographic
• C)demographic
• D)behavioural

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Definitions:

Role Identities

The aspects of an individual's identity that are derived from their roles in society, such as their job or parental status.

Profit Centres

Segments or units within an organization that are responsible for generating revenue and are assessed based on their profitability.

Paired Stimuli

In psychology and marketing, the presentation of two stimuli together so that the response to one can be measured or influenced by the other.

High-traffic Areas

Locations or spaces that receive a large number of visitors or passersby, often requiring special consideration in design and maintenance.