The Slogan for General Foods International Coffee Is "It Stirs

question 203

Multiple Choice

The slogan for General Foods International Coffee is "It Stirs the Soul." General Foods was trying to get customers to think about how drinking a cup of rich-flavoured coffee is indulgent. Based on that trademarked slogan, you should realize the product is using a ________segmentation strategy.

• A)socioeconomic
• B)behavioural
• C)geographic
• D)product knowledge

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Definitions:

Dyads

A group consisting of two persons, often used in the context of interpersonal relationships, communication studies, and social psychology.

Entitativity

The perception or quality of being a distinct entity, often used in social psychology to discuss how individuals perceive groups as coherent, unified wholes.

Prejudice

Prejudice is a preconceived opinion or judgment toward people or a group without sufficient knowledge, thought, or reason.

Stereotyping

The act of assigning oversimplified or generalized traits, behaviors, or beliefs to a particular group of people without acknowledging individual variation.