Although Segmenting According to the Four Different Variables Is Important

question 88

Multiple Choice

Although segmenting according to the four different variables is important, many experts agree that good segmentation is built around customer's __________.

• A)needs
• B)products
• C)country
• D)usage of product

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Definitions:

Strong Cultures

Organizational environments characterized by deeply shared values, beliefs, and norms that influence behavior of members.

Pathological Cultures

Organizational cultures that are unhealthy or dysfunctional, often hindering performance and well-being.

Subcultures

Groups within a broader culture that differentiates themselves from the larger culture to which they belong, often having distinct norms, values, or interests.

Organizational Culture

The set of beliefs, values, norms, and customs shared by members of an organization, influencing its social behavior and environment.