Many Companies Have Cut Travel Budgets, So That Very Few

question 173

Multiple Choice

Many companies have cut travel budgets, so that very few business people are authorized to fly first class. Despite the shrinking pool of business-class travelers, British Airways (BA) has grown market share for its transatlantic business class by offering greater comfort. Promotions to frequent fliers stress that passengers can sleep in fully reclining seats and arrive refreshed to carry out a full day's schedule. BA's
Strategy is an example of ___________segmentation.

• A)industry sector
• B)life stage
• C)behavioural
• D)lifestyle

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Definitions:

Sum of Squares

A statistical measure of the dispersion or variation in a set of values, used to calculate variance and standard deviation.

Population Means

The average of a characteristic or measurement of interest for the entire population being studied.

Randomized Block Design

A statistical experimental design that groups similar experimental units into blocks to account for variability and then randomly applies treatments within each block.

Wage Rate

The amount of compensation a worker receives per unit of time or per task completed.