A Different Market Segment Usually Requires a Different Marketing Action

question 174

Multiple Choice

A different market segment usually requires a different marketing action that in turn means greater costs. If increased revenues do not offset extra costs, a marketer should ________ to reduce the number of marketing actions.

• A)combine segments
• B)try direct mail instead of broadcast advertising
• C)increase the advertising budget
• D)cancel current activities

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Definitions:

LGBTQ+

An acronym representing Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, plus additional sexual orientations and gender identities.

Suicidal Ideation

Thinking about, considering, or planning suicide.

Dichotomous Thinking

A type of cognitive distortion that involves viewing experiences, people, and situations in extreme, either/or categories.

Oregon

A state in the Pacific Northwest region of the United States, known for its diverse landscapes and environmental leadership.