A Fast Food Restaurant Grouped Its Sandwiches and Wraps into One

question 112

Multiple Choice

A fast food restaurant grouped its sandwiches and wraps into one product group because:

• A)it is easier to estimate the industry sales for fewer market-product combinations.
• B)it is more profitable to define product groupings in terms of large market segments because it reduces manufacturing and marketing costs.
• C)customers relate to them better since that is how they view their purchase.
• D)competitors relate to them better for benchmarking purposes.

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Definitions:

Very Small Veins

The smallest type of veins in the circulatory system, responsible for returning deoxygenated blood to the heart from the tissues.

Mastectomy

Surgical removal of a breast.

Lymph Node Dissection

A surgical procedure to remove one or more lymph nodes to examine for the presence of disease, especially cancer.

10- to 20-mL Syringe

A medical instrument used to inject fluids into the body or draw them from it, having a capacity of 10 to 20 milliliters.