Post Grape-Nuts Cereal Has Been Marketed Since Early 20th Century

question 113

Multiple Choice

Post Grape-Nuts cereal has been marketed since early 20th century. Its market share has been steadily declining as consumers began associating it with something their grandfather ate. Post recently launched a campaign which invited consumers to try the crunchy cereal on top of their yogurt, their salad, or their bowl of soup as a delicious Addition. This is an example of a __________strategy.

• A)perceptual mapping
• B)product positioning
• C)repositioning
• D)product differentiation

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Definitions:

Americans With Disabilities Act

A civil rights law in the United States that prohibits discrimination against individuals with disabilities in all areas of public life.

Businesses

Organizations engaged in commercial, industrial, or professional activities with the aim of earning profits.

Disabled Customers

Individuals with disabilities served as customers, requiring businesses to consider accessibility and accommodation in their offerings.

Employees

Individuals who are hired by a business or organization to perform specific duties in exchange for compensation.