Which of the Following Is NOT One of the Five

question 12

Multiple Choice

Which of the following is NOT one of the five general criteria often used to pick target segments?

• A)need to conform to government regulations
• B)competitive position of the firm with respect to the market
• C)cost of reaching the segment
• D)expected growth of the market

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Definitions:

APS

Average Propensity to Save, a macroeconomic term that refers to the proportion of total income which is saved by households in an economy.

APC

Average Propensity to Consume, which is a measure of the percentage of income that is spent on goods and services rather than being saved.

Income

Funds regularly amassed from labor or capital invested.

APS

The abbreviation for "Aggregate Planning Strategy," a process in operations management to balance production and demand over a medium-term horizon; or it could refer to "Automatic Payment System," depending on context.