Several Years Ago Dairies Got the Idea to Target Chocolate

question 11

Multiple Choice

Several years ago dairies got the idea to target chocolate milk sales at a new market -adults. They did this by shifting perceptions of chocolate milk as a children's Moderately nutritional drink to it being perceived as a highly-nutritious adult drink. This illustrates successful implementation of a ___________.

• A)positioning statement
• B)corporate mission
• C)repositioning strategy
• D)segmentation statement

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Definitions:

Issue Networks

Loose, informal, and highly variable coalitions of public and private sector actors who share a common interest in specific policy issues and work together to influence policy outcomes.

Oversight

The process of monitoring and reviewing the operations and activities of a government or organization to ensure accountability and efficiency.

White House

The official residence and workplace of the President of the United States, located in Washington, D.C.

House

A legislative body or chamber, often part of a bicameral government system, such as the House of Representatives in the United States.