In Developing a Marketing Strategy for the Newly Released Nike

question 87

Multiple Choice

In developing a marketing strategy for the newly released Nike Air Jordan XVII with a price tag of $200, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of:

• A)taking marketing actions to reach target markets.
• B)selecting target market segments to reach.
• C)developing a market-product grid and estimating size of markets.
• D)forming products to be sold into groups.

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Definitions:

Iliopsoas

A compound muscle composed of the iliacus and psoas major muscles, crucial for hip flexion and maintaining posture.

Piriformis

A muscle in the gluteal region of the lower limb, involved in the rotation of the hip and stabilization of the femur, and known for its association with the sciatic nerve.

Hip Flexion

The movement of bringing the thigh or knee up towards the abdomen by flexing the hip joint.

Psoas Major

A large muscle that runs from the lumbar region of the vertebral column to the femur, important for flexing the hip joint.