Although Segmenting According to the Four Different Variables Is Important

question 88

Multiple Choice

Although segmenting according to the four different variables is important, many experts agree that good segmentation is built around customer's __________.

• A)needs
• B)products
• C)country
• D)usage of product

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Definitions:

Stress Response

The body's reaction to any demand or challenge, which can be a physical, mental, or emotional reaction.

Cortisol

A steroid hormone released by the adrenal glands in response to stress or low blood-glucose concentration; it plays a key role in the body's stress response.

Oxytocin

A hormone and neurotransmitter that plays a role in social bonding, reproduction, childbirth, and the period after childbirth.

Homeostasis

The process by which living organisms regulate their internal environment to maintain a stable, optimal condition despite external changes.