Which of the Following Is NOT a Criterion for Selecting

question 27

Multiple Choice

Which of the following is NOT a criterion for selecting a market segment?

• A)similarity of needs of potential buyers
• B)competitive position
• C)cost of reaching the segment
• D)expected growth

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Definitions:

Average Costs

The total costs of production (fixed and variable) divided by the total quantity of output produced.

Central Planning Model

A system of economy where all choices regarding the creation and use of goods and services are made by the government.

American Capitalism

A system marked by private property, competitive markets, economic incentives, and limited government intervention in the economy.

Product Differentiation

The technique of identifying a product or service as unique in the market to boost its desirability to a chosen target demographic.