Doris Lewis Owns Lewis Edibles, Inc

question 133

Multiple Choice

Doris Lewis owns Lewis Edibles, Inc., a company that makes Tongue Tinglin' B.B.Q. sauce. She wants to target local people who like the special blend of flavours found only in North Carolina barbecue sauce. In developing a marketing strategy to sell the sauce, Lewis decided to join Goodness Grows in North Carolina, a specialty food
Association that advertises local products and distributes them to local supermarkets and gourmet shops. Lewis has just:

• A)formed products to be sold into groups.
• B)taken marketing actions to reach target markets.
• C)selected target market segments to reach.
• D)developed a market-product grid and estimated size of markets.

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Definitions:

Preschool Children

Young children, typically aged between 3 to 5 years, before they enter formal schooling.

Obese

A medical condition characterized by excessive body fat that presents health risks.

Breast-Fed

The act of feeding a baby milk directly from the mother's breast, which can provide health benefits for both mother and child.

Obesity

A condition defined by an excessive accumulation of body fat, posing a risk to an individual's health and associated with various diseases like diabetes and heart disease.