A Local Coffee Shop Places Significant Value in Using Consumer

question 132

Multiple Choice

A local coffee shop places significant value in using consumer demographic variables in segmenting their local market. Using the latest Canada Census covering topics of: education, age, and income will be important to use in which marketing step?

• A)One.
• B)Two.
• C)Three.
• D)Four.

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Definitions:

Industrial Products Salesperson

A sales professional specialized in selling products and services used in manufacturing or business operations, not typically for personal use.

Detail Salesperson

A salesperson who focuses on the specific features and benefits of a product, paying close attention to details to persuade potential customers.

Order-Taker

An individual in sales who primarily takes orders from customers rather than actively selling or persuading them.