In 1998, Apple Refocused on the Consumer and Education Markets

question 38

Multiple Choice

In 1998, Apple refocused on the consumer and education markets, introducing the iMac - the most innovative PC ever created according to many PC and business analysts. By the end of the year 800,000 units had been sold, making the iMac the greatest PC product launch ever. This strategy was successful primarily because it identified:

• A)competitive advertising.
• B)innovative distributors.
• C)target market segments.
• D)important corporate computer needs.

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Definitions:

Wechsler Intelligence Scale for Children

The Wechsler Intelligence Scale for Children is a widely used test designed to measure the intelligence and cognitive abilities of children between the ages of 6 and 16.

Stanford-Binet Intelligence Scales

A standardized test designed to measure human intelligence and cognitive abilities in both children and adults.

Fluid Intelligence

The capacity to think logically and solve new problems without relying on pre-existing knowledge and experience.

Information Processing

The cognitive approach that focuses on how people encode, store, and retrieve information, akin to the operations of a computer.