The IPhone, Blackberry, and New Microsoft Smartphone Are All Positioning

question 206

Multiple Choice

The iPhone, Blackberry, and new Microsoft smartphone are all positioning themselves in the same target market by emphasizing their superiority in similar product attributes. This is an example of:

• A)head-to-head positioning.
• B)differentiation.
• C)lateral positioning.
• D)consumer positioning.

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Definitions:

Rinpa School

A historic school of Japanese painting that emerged in the early 17th century, characterized by bold outlines, vibrant colors, and themes from nature, literature, and classical Japanese culture.

Rinzai School

The Rinzai School is one of the main sects of Zen Buddhism in Japan, emphasizing kensho (seeing one's true nature) and koan practice as paths to enlightenment.

Wabi Aesthetic

A traditional Japanese aesthetic centered on the acceptance of transience and imperfection, characterized by simplicity, modesty, and appreciation of the organic nature of objects.

Tea Ceremony Utensils

Tools and items used in the traditional ritual of the Tea Ceremony, which varies in different cultures, notably Japanese (Chanoyu) or Chinese (Gongfucha).