In 1998, Apple Refocused on the Consumer and Education Markets

question 38

Multiple Choice

In 1998, Apple refocused on the consumer and education markets, introducing the iMac - the most innovative PC ever created according to many PC and business analysts. By the end of the year 800,000 units had been sold, making the iMac the greatest PC product launch ever. This strategy was successful primarily because it identified:

• A)competitive advertising.
• B)innovative distributors.
• C)target market segments.
• D)important corporate computer needs.

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Definitions:

Triad

A social relationship among three “nodes,” or social units (e.g., people, firms, organizations, countries, etc.).

Communicable Diseases

Diseases that are spread from one person to another through various ways, such as air, physical contact, or contaminated food and water.

Social Ties

represent the connections or relationships between individuals or groups that affect social behavior and contribute to a sense of community.

Infectious Disease

Diseases caused by pathogens such as bacteria, viruses, fungi, or parasites that can be spread, directly or indirectly, from one person to another.