Leeper Publishing Company Specializes in Books on Trout Fishing in the United

question 31

Multiple Choice

Leeper Publishing Company specializes in books on trout fishing in the United States. Next year, it expects to achieve total book sales of $187,000. What is this estimate called?

• A)a market penetration estimate
• B)a marketing objective
• C)a sales forecast
• D)a market share estimate

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Definitions:

Cumulative Distribution

A method of converting a frequency distribution of scores into increasing percentages as a function of the percentage of scores counted. A bar graph is often generated by placing the class interval scores along the x-axis and the cumulative percentages along the y-axis.

Frequency Polygon

A method of converting a frequency distribution of scores into a line graph. After combining scores by class interval, the class intervals are placed along the x-axis and the frequency of scores along the y-axis.

Positively Skewed Curve

A set of test scores in which the majority fall at the lower or negative end. It is said to be a positively skewed curve or distribution because a few “positive” or high-end scores have stretched or skewed the curve to the right.

Median

The middle value in a data set when it is arranged in ascending order, or the average of the two middle values if there is an even number of observations.