Hot Topic Is a California-Based Retailer That Opened Six Torrid

question 69

Multiple Choice

Hot Topic is a California-based retailer that opened six Torrid plus-size-only retail stores that cater to women aged 15-30. Hot Topic expects its six Torrid stores to achieve $56 million in revenues in 2014. This $56 million is a(n) :

• A)market penetration estimate.
• B)market share estimate.
• C)marketing objective.
• D)sales forecast.

---

Definitions:

Illiterate Russian

Describes an individual from Russia who lacks the ability to read or write, reflecting on educational challenges in historical or contemporary contexts.

Sewing Machine

A mechanical or electromechanical device used to stitch fabric and other materials together with thread.

Piecework

A compensation system where workers are paid based on the quantity of items they produce or complete, incentivizing higher production rates.

Michelin Company

A global company originally from France, known for its tire manufacturing, travel guides, and restaurant rating systems.