A Key to Positioning a Product Effectively Is the Perceptions

question 208

Essay

A key to positioning a product effectively is the perceptions of consumers. In determining a brand's position and the preferences of consumers, companies develop a perceptual map. Thinking of the fast food industry, draw and explain a perceptual positioning map for at least 5 different
fast food restaurants you are aware of. (e.g., McDonalds, Subway, Wendy's, Burger King, etc.)

---

Definitions:

Congress

The United States federal government's legislative body, composed of the Senate and the House of Representatives.

Presumption of Innocence

The legal principle that one is considered innocent until proven guilty in a court of law.

Defendant

The party against whom a lawsuit is filed in a court of law.

Constitution

The basic rules or long-standing practices through which a country or any organization is administrated.