While Conducting Market Research, You Realize That Only 40 Percent

question 28

Multiple Choice

While conducting market research, you realize that only 40 percent of individuals are likely to re-purchase your product. Afraid this may hurt your chances of promotion, you report to your boss that 'at least 50 percent are likely to re-purchase.' This is a(n) ________ issue in marketing research.

• A)management
• B)ethical
• C)quality
• D)administrative

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Definitions:

Respiratory Therapist

A healthcare professional specializing in treating patients with respiratory disorders.

Emphysema

A long-term, progressive lung disease that causes shortness of breath due to over-inflation of the alveoli.

Bronchitis

An inflammation of the lining of the bronchial tubes, which carry air to and from the lungs, often resulting in coughing and difficulty breathing.

Phlebotomist

A healthcare professional specialized in drawing blood from patients for medical testing, transfusions, donations, or research.