Down by the Bay Is a Muskoka-Based Retailer That Sells

question 15

Multiple Choice

Down by the Bay is a Muskoka-based retailer that sells cottage furniture and other items for cottagers. Down by the Bay expects to achieve $3 million in revenues in 2014. This $3 million is a(n) :

• A)market share estimate.
• B)marketing objective.
• C)sales forecast.
• D)market penetration estimate.