At a Hallmark Store You Can Find Several Different Product

question 199

Multiple Choice

At a Hallmark store you can find several different product lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all made by Hallmark for sale in its stores and intended to appeal to Different target markets. The Mahogany line is designed to appeal to African-Americans. This is an example of ________segmentation.

• A)geographic
• B)lifestyle
• C)demographi c
• D)regional

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Definitions:

Leptin

A hormone, secreted by fat cells, that is associated with decreasing eating behavior based on long-term body fat regulation.

Ghrelin

A hormone, secreted by an empty stomach, that is associated with increasing eating behavior based on short-term signals in the bloodstream.

Glucose

A simple sugar that is an important energy source in living organisms and is a component of many carbohydrates.

Insulin

A hormone, secreted by the pancreas, that controls glucose levels in the blood.