During the 2016 Earth Hour, WWF (Formerly the World Wildlife

question 52

Multiple Choice

During the 2016 Earth Hour, WWF (formerly the World Wildlife Fund) launched a social media campaign in the London Underground to encourage support by using the #EarthHourUK. Which aspect of social media allowed them to measure the response to their Earth Hour Campaign?

• A)social media reveals "hidden" insights
• B)social media offers infinite survey possibilities
• C)social media has infinite panel members
• D)social media allows real-time responses and feedback

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Definitions:

Articles of Incorporation

The primary document required to register a corporation with a state, detailing the fundamental aspects of the company, such as its name, purpose, and structure.

Share Split

A corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares, although the overall value of the shares remains the same.

Net Value

represents the final value of an asset or transaction after deducting all costs, expenses, and liabilities.

Capital Surplus

A balance sheet account; the portion of shareholders’ contributions exceeding the par or stated value of shares. Also called additional paid in capital.