Five General Criteria Are Often Used to Pick Target Segments

question 188

Multiple Choice

Five general criteria are often used to pick target segments. They include the size of the market, expected growth of the market, competitive position of the firm with respect to the market, and compatibility with the organization's objectives and resources. What is the fifth criterion?

• A)need to conform to government regulations
• B)time required to create awareness
• C)cost of reaching the segment
• D)how long target market members have been customers

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Definitions:

Sample Size

The number of observations or data points collected in a study or experiment.

Population Standard Deviation

A measure of the dispersion of a set of data from its mean, considering the entire population.

Confidence Level

The probability that the value of a parameter falls within a specified range of values, often used in confidence intervals.

Sample Size

The total count of data points or observations gathered from a population to perform statistics.