In Developing a Marketing Strategy for the Newly Released Nike

question 87

Multiple Choice

In developing a marketing strategy for the newly released Nike Air Jordan XVII with a price tag of $200, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of:

• A)taking marketing actions to reach target markets.
• B)selecting target market segments to reach.
• C)developing a market-product grid and estimating size of markets.
• D)forming products to be sold into groups.