Figure 9-8 -Which of the Following Data Are Collected from Consumers to Collected

question 171

Multiple Choice

Figure 9-8

-Which of the following data are collected from consumers to develop a perceptual map for a particular product?

• A)evaluations of the important attributes for a product class
• B)managerial judgments about how consumers perceive products
• C)rank order of the ratings of an existing brand's preference relative to its competitors
• D)a listing of all prospective brands and products

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Definitions:

ATC

Average Total Cost; the total cost per unit of output incurred when producing goods or services.

AVC

Average Variable Cost, the cost that varies with the level of output, divided by the quantity of output produced.

Total Fixed Cost

The sum of all costs that do not change with the level of output produced; these costs are incurred even if production is zero.