When Apple Initially Launched the IPhone, Their Major Focus Was

question 130

Multiple Choice

When Apple initially launched the iPhone, their major focus was on the high-end consumer market. Apple has spent significant time attempting to change the perception of business' who do not view the phone as a business phone, but rather a consumer Phone, and therefore, do not issue it to their employees. Apple is working hard at ________ the iPhone.

• A)product differentiation
• B)repositioning
• C)perceptual mapping
• D)product positioning

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Definitions:

Just In Case

A phrase used to describe a precautionary action taken to prepare for a possible future event or circumstance.

Conditional

A logical statement that has an if-then structure, implying that if one condition is met, then another condition follows.

Negation

In logic, the operation that takes a proposition to its opposite in truth value.

Disjunction

A logical operation that results in true if at least one of its operands is true.