Rembrandt Toothpaste Emphasizes in Its Ads Its Ability to Whiten

question 33

Multiple Choice

Rembrandt toothpaste emphasizes in its ads its ability to whiten teeth. This promotion would be unsuccessful in Southeast Asian countries where yellowed or blackened teeth are considered desirable status symbols. The fact that the product benefit is not a benefit worldwide is an example of differences in:

• A)cultural symbols.
• B)values.
• C)morals.
• D)ethics.

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Definitions:

Return On Investment

A measure used to evaluate the efficiency of an investment, calculated by dividing the net profit of the investment by its cost.

Operating Assets

Assets that are used for the day-to-day functioning of a business and are expected to generate economic benefits.

Residual Income

The amount of income that an individual or company retains after accounting for all operating expenses and costs, including debt.

Average Operating Assets

The average value of assets used in the daily operation of a business, calculated over a specific period.