Your College or University Wants to Attract More People to Business

question 79

Essay

Your college or university wants to attract more people to business night classes. Who should they market to? Thinking of the college or university you currently attend, what are the criteria to be used in selecting target segments?

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Definitions:

Meta-Cognitions

Thoughts we have about what others are saying, to help us make sense out of what we are hearing.

Self-Talk

Internal or personal dialogue that influences an individual's feelings and behaviors.

Biochemistry Professor

An academic or professional expert in biochemistry, focusing on the chemical processes and substances occurring within living organisms.

Compassionate Listening

Nonjudgmental, non-defensive, empathic listening to confirm the worth of another person.