Marketing Data Services Offer Single Source Data, Which Is Information

question 92

Multiple Choice

Marketing data services offer single source data, which is information provided by a single firm on household demographics and lifestyle, purchases, TV viewing behaviour, and:

• A)responses to promotions like coupons and free samples.
• B)magazine and newspaper subscription rates.
• C)attendance at church, theatre, and the like.
• D)recreational activities like tennis and golf.

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Definitions:

Income Equality

The extent to which income is distributed in a relatively equal manner among the population.

Two-Year Data

Information or statistical figures collected or observed over a two-year period.

Lorenz Curves

Graphical representations showing the distribution of income or wealth within an economy, illustrating disparities in wealth distribution.

Nation's Total Income

The total amount of money earned within a country from the production of goods and services, before taxes and other deductions.