All of the Following Are Unique Ways Market Researchers Use

question 23

Multiple Choice

All of the following are unique ways market researchers use social media, except:

• A)customer relationship marketing analytics.
• B)listening to customers.
• C)monitoring competitors.
• D)conducting primary research.

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Definitions:

Sales Returns

Goods returned by customers after purchase, reducing the total sales revenue.

Cash Payments Journal

An accounting ledger that tracks all cash payments made by a business, including expenses, debt payments, and purchases.

Control Account

A general ledger account that summarizes and controls the detailed data recorded in subordinate ledger accounts.

Subsidiary Ledger

A detailed ledger containing all account details and transactions for individual component accounts that roll up into a general ledger summary account.