Profiling Product Purchasers (E

question 122

Multiple Choice

Profiling product purchasers (e.g., the Canadian shopper at the health food store) , describing the size and characteristics of markets (e.g., the Canadian pizza restaurant market) , detailing product usage patterns (e.g., ATM usage by Canadian bank
Customers) , or outlining consumer attitudes toward particular brands (e.g., Canadian
Attitudes toward national, private, and generic brands) are collectively known as which type of research?

• A)exploratory research
• B)descriptive research
• C)primary research
• D)causal research