Cribs 'R Us Is a Leading Provider of Baby Cribs

question 76

Multiple Choice

Cribs 'R Us is a leading provider of baby cribs and seats to parents in Canada. They are considering making some design changes to baby cribs because they recognize that most parents eventually pass on their old crib to relatives who have new children. They asked four parents and their corresponding relatives, who engaged in this 'hand-me-down' activity, to the head office to discuss what would they want to see in a new crib edition, one specifically focused for those that hand cribs down to their
Relatives. Cribs 'R Us is engaging in what type of activity?

• A)small group dynamics.
• B)an experiment.
• C)a focus group.
• D)a depth (or individual)interview.

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Definitions:

Community Oriented

A philosophy or approach that emphasizes the engagement and involvement of the community in decision-making and problem-solving processes.

Lipset

Seymour Martin Lipset was a political sociologist known for his work on the social bases of politics, social stratification, public opinion, and the sociology of intellectual life.

Sociologist

A social scientist who studies the societal behaviors, structures, and functions of human societies and interactions.

Assimilation

A one-way process that occurs when a minority group sheds its differences and assumes the traits of the dominant group.