Which Survey Type Is Usually Biased Because Those Likely to Respond

question 120

Multiple Choice

Which survey type is usually biased because those likely to respond have had especially positive or negative experiences with a given product, service, or brand?

• A)personal interviews
• B)focus groups
• C)telephone
• D)mail

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Definitions:

Competitive Advantage

The superior position a product enjoys over competing products if consumers believe it has more value than other products in its category.

Trial Close

A sales technique where a salesperson tests the readiness of a prospect to make a purchase decision, often through indirect questions or suggestions.

Summary Close

A sales technique where the seller summarizes the main points of the presentation before asking for the sale.

Alternative Close

A sales technique in which the seller presents multiple options to the prospect, making it easier for them to make a decision without feeling pressured.