Once the Research Design Has Been Formalized, the Process of Gathering

question 59

Multiple Choice

Once the research design has been formalized, the process of gathering or collecting data begins. At Pepsi, this may include going on a road trip called the 'Pepsi Taste Tour.' This activity is referred to as:

• A)Focus groups
• B)Environmental scanning
• C)Data mining
• D)Fieldwork

---

Definitions:

Journalize

The process of recording transactions in a journal or diary, which includes specifying the accounts affected and the amounts, usually as a first step in the accounting cycle.

Due Date

The specified date by which a payment must be made or a task must be completed.

Interest Due

The amount of interest that has been incurred on a loan or debt but has not yet been paid.

Maturity

The date on which a loan or bond comes due and the principal must be repaid or the date upon which an investment reaches its full value.