The Marketing Manager at Popular Electronics Must Determine a Price

question 129

Multiple Choice

The marketing manager at Popular Electronics must determine a price for a new model of portable CD player. He will use the company's information system to determine how the manufacturer's suggested retail price might affect total sales revenues. This type of analysis is called:

• A)sensitivity training.
• B)database training.
• C)database management.
• D)sensitivity analysis.

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Definitions:

SARS

Severe Acute Respiratory Syndrome, a contagious and sometimes fatal respiratory illness caused by a coronavirus.

Lifestyle Choices

Decisions made by individuals or households about how to live and behave, including habits, dietary preferences, leisure activities, and more.

Risk Management

The process of identifying, assessing, and controlling threats to an organization's capital and earnings, including financial, legal, and reputational risks.

Sea Levels

The average height of the ocean's surface, used as a reference in measuring land elevation and ocean depth changes.