Neuromarketing Is a New Market Research Tool That Measures the Brain

question 114

Multiple Choice

Neuromarketing is a new market research tool that measures the brain activity when exposed to different marketing stimuli. Which of the following statements regarding neuromarketing is FALSE?

• A)very costly.
• B)determines how a customer actually feels towards a product.
• C)need to use a small sample size.
• D)can put thoughts into people's minds.

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Definitions:

Forgetting Notes

The process or act of being unable to recall information or details that were previously written down to remember.

Storage Failure

A phenomenon in cognitive psychology where information fails to be retained in memory over time, leading to forgetting or inability to recall.

Recognition Tests

Assessment tools used to measure a person's ability to recognize previously encountered material or stimuli.

Retrieval Cues

Stimuli or signals that can trigger the recall of memories, helping the brain to access specific information stored in the memory.