Neuromarketing Is a New Technique to Measure Consumer's Response to Marketing

question 87

Multiple Choice

Neuromarketing is a new technique to measure consumer's response to marketing stimuli. Neuromarketing measures brain activity using an electroencephalography (EEG) technique or magnetic resonance imaging (MRI) . Those results are then compared to the results from verbal survey-based techniques. All of the following CANNOT be measured except:

• A)persuasiveness
• B)attitudes
• C)emotion
• D)purchase intent

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Definitions:

Cash-to-Cash Cycle

The time period between when a business pays cash to its suppliers for inventory and receives cash from its customers for goods or services sold.

Responsiveness

The ability of an organization or system to quickly and effectively adapt to changes or respond to customers.

ROA

Return on Assets, a financial metric indicating how profitable a company is relative to its total assets, measuring efficiency in using assets to generate earnings.

Order-to-Cash Cycle

The end-to-end process from when an order is placed by a customer to when the payment is received and processed by the seller.