Researchers Concluded That All of the Below Are Effective Axioms

question 165

Multiple Choice

Researchers concluded that all of the below are effective axioms to include social media in a global marketing strategy except

• A)In the age of social media, general issues seldom remain general; that is, macro issues tend to be re-interpreted locally.
• B)Social media is most useful as a "one-size-fits-all" approach, as it is too difficult to target each culture and their norms and perceptions effectively.
• C)In the age of social media, local events seldom remain local.
• D)Social media is a function of the technology, culture, and government of a particular country.

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Definitions:

Wholesale Segment

The part of a market that deals with the sale of goods in large quantities at lower prices, typically to retailers who then sell to end consumers.

Fixed Expenses

Costs that do not fluctuate with changes in production volume or sales, such as rent, insurance, and salaries.

Variable Costing

An accounting method that includes only variable production costs (direct materials, direct labor, and variable manufacturing overhead) in product cost calculations, excluding fixed manufacturing overhead.

Absorption Costing

A method of costing that includes all manufacturing costs - direct materials, labor, and both variable and fixed overhead - in the cost of a product.