Researchers Concluded That All of the Below Are Effective Axioms

question 165

Multiple Choice

Researchers concluded that all of the below are effective axioms to include social media in a global marketing strategy except

• A)In the age of social media, general issues seldom remain general; that is, macro issues tend to be re-interpreted locally.
• B)Social media is most useful as a "one-size-fits-all" approach, as it is too difficult to target each culture and their norms and perceptions effectively.
• C)In the age of social media, local events seldom remain local.
• D)Social media is a function of the technology, culture, and government of a particular country.

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Definitions:

Cash Outlay

The total amount of cash that is spent by a business or organization for certain purposes or activities, including investments or expenses.

Present Value Factors

Quantitative metrics used to calculate the current worth of a future sum of money or stream of cash flows given a specific discount rate.

Present Value

The value today of a sum of money or cash flows expected in the future, calculated with a certain rate of return.

Compound Interest

Interest calculated on the initial principal and also on the accumulated interest of previous periods of a deposit or loan.